The electric green is a cornerstone, symbolizing energy, progression, and the vibrant spirit of the mountain biking community. The mountain monogram anchors a cohesive design system featuring sharp lines and technical elements that mirror the sport itself: rugged yet refined. Along the way, new elements were added to cover all touchpoints, such as the blue color and graphic track pattern introduced for the annual festival in Norway.
In 2024, Mountainbike United was acquired by H&I Adventures Ltd.
Brand Identity, Brand activation
Completed in 2021-23
Using Suisse Int’l
With T for Troels