A central focus in the design process was the impact pathway; a concept reflecting Quizrr's commitment to leading the way toward a more equitable world. This vision inspired the creation of a star-shaped symbol representing pathways of progress while subtly incorporating the letter ‘Q.’ With direction from Norgram, we developed a comprehensive brand identity, including a new website, marketing collateral, and flexible templates. Our partnership continues to evolve, as we scale the system to include podcasts, reports and new services, ensuring Quizrr’s vision resonates across every touchpoint.