Jensen Arkitekter create work with individual character, shaped by context, functionality, and strong ethical principles, fostering a sense of belonging through a particular expertise in revitalizing and transforming existing buildings.
       A key focus in the design brief was to articulate the contrast and link between existing and new elements in their work. To represent this idea, we designed a figure that symbolizes the relationship between place/building and the dialogue between preservation and renewal. By framing the combined shapes, an archetype of a house emerges, reflecting the intent of the architectural vision. Complementing this, we retrieved a solid counterpart that exudes a balanced and bold presence. The theme of contrast was further emphasized through the color palette and the application.
Jensen Arkitekter
Brand identity
2025

Using IBM Plex Sans