Saluscur

Saluscur is a Danish startup developing healthcare products. Founded by a nurse and an engineer, the company unites expertise from two fields to deliver innovative, user-friendly solutions. Their products are designed to bridge the gap between high-quality care and the constant demand for cost savings, while maintaining high standards for safety, ease of use, and sustainability.
        The design concept is rooted in the promise Simpler Healthcare Equipment. The commitment to simplicity is captured in stencil S-monogram, reflecting both the brand’s essence and its name. The minimalist approach is carried through with only black-and-white on products, while a vibrant color palette adds energy to the public-facing communications.

Brand identity, Packaging
Completed in 2023
Using FT Polar