Lasse Fyhring

Work, Profile
Wallet Connect Inc. was evolving into Reown, a new brand positioned as a leading force in the Web3 space. At the same time, the Wallet Connect Network needed to stand strong on its own while staying connected to Reown.
       We built a clear framework with bold navigation, distinct typography, and a flexible modular system. This allowed the Wallet Connect Network to keep recognizable identity elements while fitting naturally into the new brand system. The transformation resulted in a cohesive multi-brand architecture, positioning Reown at the forefront of innovation while reinforcing the Wallet Connect Network’s role in the decentralized ecosystem.         
Wallet Connect Inc. was evolving into Reown, a new brand positioned as a leading force in the Web3 space. Alongside this, the Wallet Connect Network needed to maintain its own strong identity while remaining connected to the new Reown brand.
       We built an overarching framework featuring bold navigation, a distinctive typographic treatment, and a modular system designed for flexibility across platforms, while ensuring that the Wallet Connect Network retained key elements of its established identity and integrated seamlessly into the new brand universe. The transformation resulted in a cohesive multi-brand architecture, positioning Reown at the forefront of innovation while reinforcing the Wallet Connect Network’s role in the decentralized ecosystem. 

Brand identity, Packaging
Completed 2023
Using FT Polar
Wallet Connect
Website
2025

Using KH Teka
With Norgram