Craftsmanship, precision, and the need for a logo simple enough to be engraved on bike frames were key considerations in the design process. The result was a stencil-inspired concept, drawing from bicycle components, each element contributing to a cohesive whole that is greater than the sum of its carefully chosen parts.
The project was awarded Best Identity of the Year at the Creative Circle Award and featured on leading design blogs such as It’s Nice That and Brand New.